(tl;dr at bottom)
Hello everyone!
:D :D :D :D :D
So here's the deal.
One of my classmates is a game developer who understands the need for an active social media and I was wondering how everyone else felt about hiring a social media specialist?
Honestly, think about it.
Would you want to hire someone who could run your Twitter, make a YouTube video that is focused on the business's brand; evaluates: Facebook Ad, Google AdWords, Google PPC campaign analytics, Tweets updates and contests (once a following is built, averaging 3,000 followers, in which at least a couple of hundred to a thousand should be active), and handles SEO (search engine optimization)? Because as I have heard it and understand, game developers are usually busy writing code out and have sparse time to spend towards anything else. It's the nitty-gritty of creating a game and designing it in your vision, or the vision of your audience/target market. I don't know how you all do it, but I honestly can't wait for augmented reality glasses to be comfortable, fashionable, doesn't overheat, and scaled down to less than $400, and any VR/AR game developer is a deity in my eyes.
But first and foremost, tell me if I'm wrong!!!
I need to validate this assumption that game developers may have a desire to set a monthly contract (or negotiate equity, a royalty fee, free publicity, etc.) with an agency that provides a relatively new skill set that has seen quantifiable results within the industry's KPI's (key performance indicators). If I am wrong in this assumption, and a game developer does not require a specialist handling their social media presence/web presence, tell me why. Can you all do it on your own? If you are doing it on your own, how many conversions have you seen for getting people to view your videos more? Are you analyzing the feedback that your customers are leaving on your posts, status updates, or email?
Please comment your thoughts and I hope to hear from you all soon!
(tl;dr: So how do you feel about social media specialists? Would you hire one? Is there a need to hire one as a game developer?